[Opinion] On the "Tinderization of Real Estate"

Posted by Aron Korenblit on Dec 17, 2018 9:14:00 AM


I had just finished reading the Atlantic’s article on Millenials’ “Sex recession” when Notorious Rob’s “Tinderization of Real Estate”popped into my inbox. In it, Rob draws a parallel between online dating and real estate.

His thought process, distilled, goes like this:

  1. The dating world has migrated almost exclusively online by way of Tinder and Match.com. That would have been preposterous 10 years ago, so if something as important as finding your life partner moved online, why wouldn’t real estate transactions do the same?

  2. It’s now become almost “weird” to approach people offline. Extending the analogy, could the real estate industry migrate so heavily online that the in-person world of real estate (referrals, clubs, etc.) goes into the wastebasket?

  3. Winners in the online dating world are those who are already favoured in the offline world. So who will win in the online-real-estate-world? The answer: agents are already considering the advantages of online leads (and the platforms that enable the migration).

I love Rob’s blog. It’s a great source of long-form insights on the real estate industry.  As a millennial Tinder user who works in real estate, I thought it would be useful to add my thoughts on his post.

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Topics: Product

[Opinion] 5 Things Zillow Should Know About Canada

Posted by Aron Korenblit on Dec 11, 2018 2:59:13 PM

Since Zillow has hit the 50K listing milestone and is growing its Canadian footprint, we thought we’d welcome them to Canada with a helpful primer on Canadian real estate.

Yes, it’s cold up here and we  sure love our hockey. But winter-related cliches aside, there are some important differences between the Canadian and American property landscapes.

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Topics: Location Score, Product, Canada

[Product] Why Filtering by Location Characteristics is a Bad Idea

Posted by Aron Korenblit on Nov 12, 2018 4:33:25 PM


It’s a question I’m often asked:

“Hey Aron, can we give our customers the option to search for properties by location characteristics, like 8/10 on quiet or 5/10 on cafés?”

If you’ve already heard my monologue on why this is a bad idea, I apologize in advance. For those who haven’t, and are considering it, here are three reasons why we strongly recommend against it.

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Topics: Product

[Product] How Presenting Property Criteria the Right Way Boosted Lead Volumes by 36% for Royal LePage

Posted by Alex Chowdhury on Nov 12, 2018 7:55:46 AM

The search for a dream home extends well beyond the walls of the property. A 2018 NAR report found that the quality of the neighbourhood is the factor most influencing buyers of all ages, followed closely by “convenience to a job”. Buyers want to feel at home both in their house and in their neighbourhood.

As we approach 2019, Real Estate websites must bring lifestyle search into the consumer search experience. A key question to consider is: which lifestyle data matters most and how can a brokerage apply lifestyle search to help a consumer arrive at a decision?

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Topics: Product, Location Score

[Product] We Measured the Impact of our Location Scores on Millennial Homebuyers

Posted by Alex Chowdhury on Oct 29, 2018 10:35:13 AM

We launched Local Logic and created our first location scores because we believe that location preferences are very important for home-buyers, and this information was not readily available to them on real estate websites. Along the way we realized that location information is important to other end-users, like renters and travellers.In addition to end-users, we also had a hunch that displaying this information would benefit real estate and travel websites.

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Topics: Product

[Product] Why it's important to understand the difference between lifestyle heatmaps and points-of-interests

Posted by Alex Chowdhury on Oct 15, 2018 3:08:39 PM

Trulia’s claim to fame – and a key component in their success – is the amount of information they provide users on not only a specific property, but the surrounding areas. Think crime rates, demographic breakdowns, median house prices, and more... By including this information in neighborhood profiles, map searches, and listing pages, they managed to win the hearts and trust of homebuyers, as well as score priority placement with Google.

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Topics: Product

Local Content Widget Update: What's in it for you?

Posted by Local Logic on Nov 9, 2017 9:43:12 AM

Our research on the influence of location characteristics on a homebuyers' decision to choose a real estate website has shown that 80% of them look for neighborhood data. By showing this local content data, our partners have seen a 36% increase in their lead conversion. The tremendous importance of location data for real estate websites is no longer the well-kept secret it used to be!

With more and more clients benefiting from our location information, we now have data on millions of interactions with our solution every month. This makes it much easier to know what users want and improve our solution accordingly. Armed with this insight, we decided to focus our efforts on increasing user engagement and mobile responsiveness. Read on to find out how our new design addresses these two challenges, and allows our clients to save money!

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Topics: All Cities, US South, Canada, Prairies, Quebec, US Northeast, Atlantic Canada, Ontario, US, US West, US Midwest, Quebec FR, West Coast, Product

Provide Local Insights with our Brand New Neighborhood Profiles

Posted by Local Logic on Aug 10, 2017 11:12:28 AM

We have to confess: as city nerds, we’re obsessed with location data, and we spend our days (and sometimes our nights) coming up with new ways of generating location insights. We have received a lot of praise for our Location Scores, but far from making us rest on our laurels, this has encouraged us to keep innovating.

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Topics: All Cities, US South, Canada, Prairies, Quebec, US Northeast, Atlantic Canada, Ontario, US, US West, US Midwest, Quebec FR, West Coast, Product

New feature allows your clients to search by location characteristics

Posted by Local Logic on Jul 19, 2017 11:27:14 AM


It's here: Your clients can now search for properties that fit their lifestyle

Displaying Local Logic’s location scores is a proven way to qualify leads, and it works great. But we thought: why stop there? And we decided to take it to the next level.

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Topics: All Cities, US South, Canada, Prairies, Quebec, US Northeast, Atlantic Canada, Ontario, US, US West, US Midwest, Quebec FR, West Coast, Product

We just doubled our US coverage

Posted by Local Logic on Jun 27, 2017 11:51:55 AM

Since last month, we doubled our US coverage for twelve of our location scores! On top of that, we released two new customizeable features on our widget that make our maps easier to read by users.

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Topics: All Cities, US South, Canada, Prairies, Quebec, US Northeast, Atlantic Canada, Ontario, US, US West, US Midwest, Quebec FR, West Coast, Product

Urban. Data.

Kick your real estate/travel website into high gear

Local Logic helps travellers, home buyers, and consumers make better, more informed decisions when it comes to location.

This blog will give you a glimpse into the kind of urban insights we can derive from our data.

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