I had just finished reading the Atlantic’s article on Millenials’ “Sex recession” when Notorious Rob’s “Tinderization of Real Estate”popped into my inbox. In it, Rob draws a parallel between online dating and real estate.
His thought process, distilled, goes like this:
The dating world has migrated almost exclusively online by way of Tinder and Match.com. That would have been preposterous 10 years ago, so if something as important as finding your life partner moved online, why wouldn’t real estate transactions do the same?
It’s now become almost “weird” to approach people offline. Extending the analogy, could the real estate industry migrate so heavily online that the in-person world of real estate (referrals, clubs, etc.) goes into the wastebasket?
Winners in the online dating world are those who are already favoured in the offline world. So who will win in the online-real-estate-world? The answer: agents are already considering the advantages of online leads (and the platforms that enable the migration).
I love Rob’s blog. It’s a great source of long-form insights on the real estate industry. As a millennial Tinder user who works in real estate, I thought it would be useful to add my thoughts on his post.