The search for a dream home extends well beyond the walls of the property. A 2018 NAR report found that the quality of the neighbourhood is the factor most influencing buyers of all ages, followed closely by “convenience to a job”. Buyers want to feel at home both in their house and in their neighbourhood.
As we approach 2019, Real Estate websites must bring lifestyle search into the consumer search experience. A key question to consider is: which lifestyle data matters most and how can a brokerage apply lifestyle search to help a consumer arrive at a decision?